Abdelkader Idriss

Resume

Creative & Marketing specialist
based in Dubai

With a Master’s degree in Marketing and Art History, I am a Visionary Creative & Marketing Specialist with over 20 years of experience leading award winning campaigns across the UAE and beyond.

Recognized for blending strategy, creativity, and digital innovation to craft powerful brand identities, drive engagement, and achieve measurable growth for real estate, government, and global brands.

As a proven leader, I inspire teams, foster cultural and creative storytelling, and transform ideas into experiences that leave a lasting impact.

Selected Works

List of recognitions
that make me proud

Heinz

Advertising Campagin / Marketing

Gorilla20

Visual / Branding / Marketing

Mystic Infusions

Visual / Branding / Marketing

Meraas Dubai

Creative Direction

Nike

Advertising / Marketing

IKEA

Advertising / Marketing

MICROSOFT

Digital / Social / Advertising

Panadol

Digital / Social / Advertising

adidas uae

Digital / Social / Advertising

Over 20 years of experience

Creative & Marketing Specialist

What I Do

Services

Comprehensive digital services to boost your online presence and achieve impactful results.

Creative
Direction

I lead the entire creative process from concept and strategy to execution ensuring every element aligns with the brand’s vision and values. With over two decades of experience, I’ve shaped distinctive brand identities that merge creativity with strategy, building stories that connect emotionally with audiences. My approach combines visual aesthetics, narrative thinking, and purposeful design to create brands that don’t just look good, but feel right.

Digital
Marketing

I develop integrated marketing strategies that blend creativity, data, and storytelling to deliver real business results. From social media and performance campaigns to content marketing and brand activations, I focus on building awareness, engagement, and conversion. My experience across both traditional and digital platforms allows me to craft marketing ecosystems that move audiences and elevate brands to new levels of visibility and influence.

Motion
Graphic

Motion Graphics & Video Editing I create motion graphics and video content that transform ideas into captivating visual stories. Whether it’s promotional videos, brand storytelling, or animated explainers, I handle every step from concept and storyboard to edit and delivery. My work emphasizes rhythm, pacing, and emotion, ensuring each frame not only looks polished but also communicates meaning and energy aligned with the brand’s identity.

UX/UI
Design

I design intuitive, user-centered digital experiences that bridge functionality and beauty. From websites and mobile apps to dashboards and interactive platforms, I focus on delivering clear navigation, engaging visuals, and seamless usability. My process blends user insight, design psychology, and clean aesthetics creating digital experiences that are both visually inspiring and strategically effective.

Content
creation

I create meaningful, story-driven content that connects with audiences across visual, written, and digital formats. From campaign concepts to social storytelling, I build narratives that inspire, inform, and convert. My content strategy combines insight, creativity, and consistency ensuring every piece aligns with the brand’s tone, vision, and long-term goals.

Arabic
Calligraphy

Arabic Lettering & Calligraphy I specialize in Arabic lettering and calligraphy, blending traditional craftsmanship with contemporary design. Each piece is crafted to express cultural authenticity while fitting seamlessly within modern visual systems. Whether for branding, typography, or bespoke artworks, my calligraphic work brings emotional depth, balance, and beauty giving each brand or project a unique voice rooted in heritage and modernity.

AI
Expert

AI Expert in Creative Applications I explore the frontier where art meets artificial intelligence, integrating AI tools into the creative process to enhance efficiency and innovation. From generative design and image synthesis to creative automation and concept development, I leverage AI to expand creative possibilities and bring futuristic ideas to life. My goal is to make technology an artistic partner, not just a tool helping brands stand out in an evolving digital era.

What
They Say

Genuine words from the people I’ve had the pleasure to work with from LinkedIn

“Abdelkader blends creativity and strategy effortlessly his campaigns turn ideas into emotional experiences that truly connect with audiences”.

“He transforms design into strategy, leading teams with clarity and vision while crafting brand stories that leave a lasting impress".

“A true creative leader Abdelkader unites art and analytics, inspiring teams to push boundaries and deliver measurable results".

“His work perfectly balances aesthetics and performance, creating campaigns that are not only beautiful but also drive real growth".

“Abdelkader shapes culture through creativity, merging art, data, and storytelling to redefine how brands communicate".

Recognitions

Awards

List of recognitions
that make me proud