I developed the entire visual and verbal identity using AI tools, crafting three portraits that embody the emotional spectrum of time: the joy of youth, the comfort of adulthood, and the warmth of nostalgia in old age.
Info
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ClientHEINZ
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Year2025
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RoleMarketing / Creative Direction
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Award
This campaign for Heinz was built around a single, emotional truth: some flavors never change, because they never need to. “Same taste, all through the years” became the soul of the concept a line that speaks not just to the consistency of Heinz, but to its presence across generations.
